Privacy Policy

Allegiance Capital Consumer Privacy Notice

We at Allegiance Capital Corporation, and its subsidiaries and other controlled affiliates (referred to as “us”, “our”, or “we”) respect your online privacy and recognize your need for greater clarity regarding our collection, use, and disclosure of your Personal Information (“Personal Information”) that we acquire from your use of our websites that link to this Privacy Policy, including (each, a “Website” and collectively, the “Websites”).

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the Website and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy applies only to Personal Information collected on or through the Websites. It does not apply to information collected by (a) us, or on our behalf, in person, through the mail, by telephone, or any other means, or (b) any third party, including, without limitation, through any application or content (including advertising) that may link to or be accessible from or on the Website. If you are an Allegiance Capital client, we may also have provided you with a separate privacy notice setting out how we use your Personal Information, which will also apply.

This Privacy Policy may change from time to time. If we make material changes to how we treat Personal Information, we will notify you through a notice on the Website and/or by sending you an email to the last email address you provided to us. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an email notice to you or thirty (30) calendar days following our posting of notice of the changes on the Website. We therefore encourage you to review the Website from time to time to stay informed of how we are using Personal Information. These changes will be effective immediately for new users of the Website. If you do not wish to permit changes in our use of your Personal Information, you must notify us prior to the effective date of the changes and discontinue any further use of the Website. Any use of the Website following notice of such changes shall indicate your acknowledgement of such changes. The date the Privacy Policy was last revised is identified at the top of the page.

By submitting your Personal Information to us, you acknowledge and agree to the processing set out in this Privacy Policy. Further notices highlighting certain uses we wish to make of your Personal Information together with the ability to opt in or out of selected uses may also be provided to you when we collect Personal Information from you.

This Privacy Policy covers the following areas:

Information We Collect About You and How We Collect It

We may collect and process the following Personal Information about you when you visit the Website. Our web servers use certain technologies to automatically collect the details of your visit, including but not limited to operating system, browser type and language, internet domain and host names, IP addresses, the pages you request on the Website, the dates and times that the Website is accessed and how long you spend on each page, and the details of the website you linked from to the Website. For further information, please see the section under the heading “Cookies” below.

We collect the information you voluntarily provide to us if you contact us. For example, our Website may enable you to submit requests for certain information. If you voluntarily submit information to our Website, we may record any Personal Information you provide, including but not limited to your name, title, address, phone and fax numbers, email address, company name, type, description, and URL.

Please also note that we may have certain legal and regulatory responsibilities to verify the identity of clients/customers and may need to make certain inquiries and obtain certain information from you for that purpose. You confirm that all information you supply will be accurate and that we may disclose such information as we consider necessary to comply with any reporting or legal and regulatory requirements (as described under the heading “Disclosure of Personal Information” below).

Use of Personal Information, Including Marketing

In general, the Personal Information we collect from you is used

  • to monitor, improve, and administer the Website and the information and services provided on the Website, or for our internal business purposes;
  • to fulfill your requests for information, products, or services;
  • to communicate with you; and
  • to enable us to comply with our legal and regulatory obligations and related internal business procedures.

We may also use Personal Information for marketing our own and selected third parties’ products and services to you by post, email, SMS, phone, or through other means, and we may use your Personal Information to send you newsletters, announcements, and invitations that we think you may be interested in.

We provide the option to unsubscribe or opt out of further communication on any electronic marketing communication sent to you, which you can exercise by following the unsubscribe instructions provided in the email you receive or by contacting us directly at

Please note that, despite your indicated email preferences, we may send you service-related communications, including notices related to our Terms of Use, Cookies Policy, or Privacy Policy.

However we use Personal Information, we will ensure that the usage complies with the law, and the law allows us and requires us to use Personal Information for a variety of reasons. These include

  • where we have obtained your consent;
  • to perform our contractual obligations with you;
  • where we have legal and regulatory obligations that we have to discharge;
  • to establish, exercise, or defend our legal rights or for the purpose of legal proceedings;
  • where the use of Personal Information, as described, is necessary for our legitimate business interests, such as:
    • allowing us to effectively and efficiently manage and administer the operation of our business; and
    • maintaining compliance with internal policies and procedures.

Security and Export of Personal Information

We have implemented certain measures reasonably designed to secure Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Where we have given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential and for complying with any other security procedures that we notify you of. We ask that you not to share your password with anyone.

Despite the measures we take to protect your Personal Information from unauthorized access or disclosure, the Internet is an inherently unsecure environment; therefore, we cannot guarantee the security or confidentiality of your Personal Information. We make no warranty whatsoever to you, express or implied, regarding the security of the Website. Any transmission of Personal Information is at your own risk. We assume no liability for any disclosure of data due to, among other things, errors in transmission, unauthorized third-party access or other acts of third parties, or acts or omissions beyond our reasonable control.

You may be able to access third-party websites directly from the Website. We cannot control how third parties may protect or use Personal Information you disclose to them, so you should carefully review the privacy policy of any third-party website you visit before using it or disclosing your Personal Information to it.

Disclosure of Personal Information

We may disclose Personal Information we have collected from or about you to such persons or organizations who may use your Personal Information for the purposes set out in this Privacy Policy, including

  • any of our affiliated entities (including entities outside your country);
  • contractors, service providers, and other third parties we use to support our business, including companies that perform marketing services on our behalf;
  • buyer(s) or other successor(s) in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets (including during negotiations of the foregoing to prospective buyer(s)), whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding;
  • any purpose disclosed by us when you provide the information; or
  • with your consent.

We may also disclose Personal Information

  • if we reasonably believe we are required or authorized by law, law enforcement agencies, the court service and/or regulators, the government, or private parties in connection with a lawsuit, subpoena, investigation, or similar proceeding anywhere in the world, or to otherwise cooperate with law enforcement or regulatory authorities or comply with our reporting, legal, or regulatory requirements;
  • to enforce or apply the Terms of Use;
  • if we believe disclosure is necessary or appropriate in connection with the rights, property, or safety of any party;
  • to establish, exercise, or defend our rights or property or those of any of our affiliated entities or users of the Website; or
  • to investigate or assist in preventing any violation or potential violation of applicable laws or regulations, our Terms of Use, our Cookies Policy, or our Privacy Policy.

Your Rights

You may have certain rights under applicable data protection laws to access or update your Personal Information held by us and to object, where legitimate, to the processing of data relating to you. These rights may include

  • the right to obtain information regarding the processing of your Personal Information and access to the Personal Information we hold about you;
  • the right to withdraw your consent to our processing of your Personal Information at any time. Please note, however, that we may still be entitled to process your Personal Information if we have another legitimate reason (other than consent) for doing so;
  • in some circumstances, the right to receive some Personal Information in a structured, commonly used, and machine-readable format and/or to request that we transmit those data to a third party where this is technically feasible (please note that this right only applies to Personal Information that you have provided to us);
  • the right to request that we rectify your Personal Information if it is inaccurate or incomplete;
  • the right to request that we erase your Personal Information in certain circumstances. Please note that there may be circumstances where you ask us to erase your Personal Information but we are legally entitled to retain it;
  • the right to request that we restrict our processing of your Personal Information in certain circumstances (again, there may be circumstances where you ask us to restrict our processing of your Personal Information but we are legally entitled to refuse that request); and
  • the right to lodge a complaint with the relevant data protection regulator if you think that any of your rights have been infringed by us.

You may contact us as described below to exercise your rights. Exercising certain rights may be subject to a fee as provided by law or otherwise to meet our costs in providing you with details of the Personal Information we hold about you, and there may be certain categories of information we are entitled not to provide.

In order to ensure that your Personal Information remains accurate, please notify us of any changes to the Personal Information that you have provided using the contact details provided under the heading “Questions” below.

Retention of Personal Information

How long we hold your Personal Information will vary. The retention period will be determined by various criteria, including:

  • the purpose for which we are using it—we will need to keep the data for as long as is necessary for that purpose; and
  • legal obligations—laws or regulations may set a minimum period for which we have to keep your Personal Information.

The Website uses cookies to improve your user experience. For more information, please see our Cookies Policy.


The Website is not designed for children under 13 years of age, and we do not seek to collect any information from children. No one under age 13 may provide any information to or on the Website.

California Consumer Privacy Act (CCPA)

Information for California Residents
California Consumers’ Rights and Choices

If you are a California resident, California law permits you to request Information regarding the:

  • categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
  • purposes for which categories of personal information collected by us are used;
  • sources of information from which we collect personal information; and
  • specific pieces of personal information we have collected about you.

In addition, if you are a California resident you may:

  • opt-out of the sale or disclosure of your Personal Information, in some circumstances;
  • pt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
  • opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and
  • request deletion of your Personal Information by us and our service providers, in some circumstances.

You will not be discriminated against for exercising your rights under the California Consumer Privacy Act. Our Privacy Policy can be found at:

Collection of Personal Information from California Residents
We have listed below the personal information we may have collected from California residents in the past 12 months.

Category of personal information we may collect: Internet/Electronic Activity

Categories of sources from which we may obtain your “Identifiers” include: Directly from consumers

The purposes for collecting your “Identifiers” include: Marketing purposes, including distribution of content as well as to respond to general inquiries.

Marketing purposes, including distribution of content as well as to respond to general inquiries.

Categories of sources from which we may obtain your “Professional Information” include: Directly from consumers

The purposes for collecting your “Professional Information” include: Marketing purposes, including distribution of content as well as to respond to general inquiries.

Category of personal information we may collect: Professional Information

Categories of sources from which we may obtain your “Professional Information” include: Directly from consumers

The purposes for collecting your “Professional Information” include: Marketing purposes, including distribution of content as well as to respond to general inquiries.

Here is information on whether we sell or share your personal information.

Selling/sharing your personal information

Categories of third parties we may sell your personal information to: We do not sell personal information to third parties.

Categories of third parties we may otherwise share your personal information with: Data analytics providers, operating systems and platforms


You can make requests related to your California privacy rights at

You may also make those requests by calling (214) 217-7754.

Please be aware that we do not accept or process requests through other means (e.g., via fax, social media, email addresses, etc.).

When you make a request, we may ask you to provide verifying information, such as your name, email, or phone number. We will review the information provided and may request additional information via email or other means to ensure we are interacting with the correct individual. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.


To ask questions or communicate any concerns, complaints, or comments about this Privacy Policy and our privacy practices, or to request the details of the relevant regulator, please contact us at