We’ve all said it. I know I have.

“Why should I pay someone to do that when I can do it myself?”

Like most people, I’d be only too happy to tell you about the things that I succeeded in doing myself. But I’d be a little more reluctant to discuss the things I learned, in sometimes spectacular fashion, that I couldn’t do.

As I look back, I can reach only one conclusion. I was overconfident. I thought I could do what in the clear view of hindsight I had no business even attempting.

Now don’t get me wrong. I’m a big fan of confidence. We have to believe in ourselves, or we’d get nowhere in life. And we have to test ourselves, from time to time, to learn and grow. The key is to learn these lessons when the stakes aren’t so high.

Selling your business is not one of these times.

It’s the most important transaction of your life. When it’s time for you to get the best price for your life’s work so that you can enjoy the rest of your life, there’s no room for error. You need an accomplished investment bank to guide you through the process.

Good investment bankers will more than pay for themselves. They’ll find more buyers than you could on your own. They’ll get you a better price. They’ll maintain confidentiality throughout the sale process. They’ll do the heavy lifting so you can keep your eye on your business, which is especially important as a transaction progresses. And they’ll dot every “i” so that nothing will come back to haunt you.

At Allegiance Capital, we pride ourselves on thoroughly examining the businesses of our clients. We’ll find things that might concern acquirers and tell you how to fix them before we take your business to market. We’ll do this in a way that is fair and accurate.

In fact, we have a track record of reliability in this area. That’s important for all parties in the transaction, especially the seller. Potential acquirers know we have done our homework. As a result, they are more receptive when we present a company to them, which often results in more buyers who are willing to pay more for your firm.

This is all part of the marketing process, which is at the core of everything we do. In fact, we view ourselves as marketers first and then investment bankers. We work hard to present your firm in the best light to as many potential acquirers as possible. Our dealmakers are deeply experienced and we support them with expensive databases so they can identify potential acquirers from around the world.  In short, we know how to get you the best price from the right buyer.

So when it’s time to sell, be confident, not overconfident. Entrust the sale of your business to a firm that takes pride in its business in the same way you take pride in yours.

At Allegiance Capital, we like to begin our process by offering a free book called Street-Smart Moves for Selling Your Business by Joe Aberger.  It’s brief, well-written, and addresses 29 topics that are critical to selling a business like yours.

Just click on “About us” in the top navigation and then click the “Sign up Now” button on the right-hand side of the page.

And, in the meantime, if you have questions, feel free to call us at 214.217.7750.